Viral Marketing - Love it or Lose it?

Viral marketing describes any strategy that encourages potential consumers to forward a marketing message to friends and family (or anyone for that matter), creating the potential for astronomical growth in the message's exposure and impact. Similar to viruses, these strategies use rapid multiplication to spread the message to thousands, and even millions.

So, have you ever been exposed to viral marketing? View this viral marketing from Mentos and you'll have been infected as a consumer of viral marketing. It's very creative and very cool. The real question is . . . does it make you want to go out and purchase a Mentos or a Diet Coke? So although it may be creative and explosive, does it work to increase sales? Time will tell.